A lot achieved. Still a long way to go:

From a credit and surety broker to a financial services provider with a full-service approach to advice and solutions.

With the expansion of its service portfolio - including at fintech level - the company is repositioning itself, its target group is growing and its market potential is increasing

gracher also wants to communicate its new focus and evolved identity as a full-service provider to the public and translate its brand essence into the future. The independent financial services provider chooses brandtec for tailor-made support, placing rebranding and implementation in experienced hands.

Awareness
With the new brand design, brandtec has succeeded in adapting gracher's external appearance to the company's development and ensuring a consistent presentation of the brand across all touchpoints with the desired attention.

The resulting word-image brand and newly defined claim "your financing: our focus" are central elements that show at first glance who gracher is and what gracher stands for.

Website relaunch
As part of the relaunch, the corporate websites were also designed and reconceptualized by brandtec in terms of target group approach and usability. www.gracher.eu

brandtec thinks brands in the long term
and strengthens them for future challenges.

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