Design as a Strategic Tool
We look back at the FONDSKONGRESS Stuttgart and Trier

The FONDSKONGRESS STUTTGART is increasingly establishing itself as a key event within the German asset management landscape – not as a classic mass market trade fair, but as a high calibre, specialized forum for in depth discussions and sustainable investment strategies.

After its second edition on 19 and 20 May in Stuttgart, the event has impressively strengthened its positioning as a premium B2B platform for the fund industry.

Networking as a Central Value
Alongside the intellectually demanding formats, one element stood above all: personal exchange. The congress brings industry players together in a targeted way and creates space for direct conversations with fund managers, decision makers, and thought leaders — a value that truly makes the difference.

From a design perspective, the Stuttgart Fund Congress also sets clear standards: corporate design and key visual are integral parts of the overall experience – and a decisive success factor.

Our Perspective as Lead Agency
From our point of view, it was essential from the very beginning to position the congress visually with clarity – moving away from the classic financial trade fair and toward a focused, high quality industry format with a clear attitude.

The corporate design and key visual we developed play a central role in this: They provide orientation, convey the strategic depth of the content, and give the event a distinctive visual identity.

• Clear targeting of a discerning audience
• Credible visual translation
• Consistent staging across all touchpoints

This is how design becomes a strategic tool: it strengthens the brand, shapes perception, and sustainably enhances the quality of the entire event experience.

Our conclusion: Design is not an accessory – it is a central driver of positioning, recognition, and success.

Next Round: Trier
The next stage is already in preparation: FONDSKONGRESS TRIER on 20 and 21 October 2026 will take the format into its next chapter. Together with the organizers (Team Dirk Stöwer / Kontor Stöwer), we are already working on presenting the upcoming content of the programme in a visually striking and brand-conscious way.

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