Launch of the first ELTIF from PATRIZIA

brandtec successfully helped to design the launch and marketing of the first European Long-Term Investment Fund (ELTIF) from PATRIZIA, an asset manager specializing in real estate and infrastructure investments.
PATRIZIA Infrastructure Invest is focused on four key infrastructure megatrends: Digital Transformation, Urban Transformation, Energy Transition and Living Transition. The fund leverages PATRIZIA’s more than 25 years of experience in the infrastructure sector and offers both private and professional investors an attractive opportunity to invest in future-oriented infrastructure projects.

Within the existing sales concept, brandtec created:

• Selling Story and Key Visual: a compelling narrative and visuals highlighting the unique features of the fund.
• 6-page sales brochure: An informative and engaging brochure that clearly communicates the benefits of the fund.
• Image concept definition: A well thought-out image concept that visually supports the fund’s message.
• Exhibition stand & display design: An appealing exhibition stand and displays that attract attention and generate interest.
• Email banner: Effective email banner that speaks directly to the target group and motivates them to take action.

With these measures, brandtec helped to shape the successful market launch of Patrizia’s ELTIF and achieve the communication goals.

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