commerz-real / Reference

Visions made real

The Commerz Real belongs to the Commerzbank Gruppe and looks back on around 50 years market experience and a managed volume of 34 billion euros. The company combines comprehensive know-how in asset management and a broad-based structuring expertise to deliver its signature range of services: Fund products focused on tangibles ensure a stable long-term asset accumulation, while tailored financing concepts create new investment margins.


Lead generation through added value

The high-quality specialized information combines expert knowledge on exciting trends and controversial issues of the future.

Commerz Real has entrusted the implementation of the clear and appealing visuals to the brand experts at brandtec. An extensive construction kit as a design framework offers brandtec the freedom to give each of the white papers a concise look – while at the same time building an image by strengthening the corporate identity of the Commerz Real umbrella brand.


A strong digital presence for a strong brand – Commerz Real
A corporate website that focus on the Commerz Real brand and creates a unique brand identity within the group. brandtec comprehensively renews the external presentation of the brand with a strong concept and its own visual world. The developed UI speaks the brand language, creates structure and clarity. The result: an optimized UX design for a seamless customer journey and a website with tangible brand emotion.

COMview — Concept and Design Corporate Blog

Start for COMview. An external communication channel that carries the internal structure to the outside world and provides insights into the company.
With COMview, brandtec has not only given the corporate blog a name, but has also designed and created it.

The platform edited by the employees supports Commerz Real on its way to become a digital asset manager.




On the occasion of EXPO Real 2018 brandtec developed the advertising campaign VISIONS MADE REAL. Commerz Real is showing itself transparently at its stand. In the DigiLab, they present the heads and real estates behind the company.

Through a visual fusion of people and real estate, brandtec transmits the seemingly inseparable connection between digital and real world into reality. The attention-grabbing visuals show employee portraits and metropolises from the portfolio of Commerz Real. This creates a high degree of authenticity and strengthens brand awareness.

The campaign is spread online via mobile marketing.