News | brandtec – financial brand designers / Werbeagentur für Finanzdienstleister


  • Expertise meets innovation
    Christian Behring and Sohail Khan - the founders of Behring, Khan & Co. LLC and partners of its partner company BKN Capital S.A. - focus their services on customized solutions for complex financial products in the field of alternative investments and related funds and their management.
    They have been working together with their team from New York and Frankfurt for more than 10 years now.

    A web presence that embodies the philosophy
    The added value they promise asset owners and managers should be reflected just as convincingly in the web concept.

    Concept and design
    brandtec develops an overarching design principle for Behring, Khan & Co. LLC and BKN Capital S.A. and works according to the Kiss principle "Keep it short and simple". A formal revision of the two logos and a clear design concept allows the two financial partners to become one strong company.

    As with the design of the two companies, there are also synergy effects in the programming: Following the successful go-live of Behring, Khan & Co. LLC at the end of March 2024, the partner company BKN Capital S.A. will follow suit based on the prepared UX and UI elements.

    Read our latest newsletter here
  • From a credit and surety broker to a financial services provider with a full-service approach to advice and solutions.
    With the expansion of its service portfolio - including at fintech level - the company is repositioning itself, its target group is growing and its market potential is increasing

    gracher also wants to communicate its new focus and evolved identity as a full-service provider to the public and translate its brand essence into the future. The independent financial services provider chooses brandtec for tailor-made support, placing rebranding and implementation in experienced hands.


    With the new brand design, brandtec has succeeded in adapting gracher's external appearance to the company's development and ensuring a consistent presentation of the brand across all touchpoints with the desired attention.

    The resulting word-image brand and newly defined claim "your financing: our focus" are central elements that show at first glance who gracher is and what gracher stands for.

    Website relaunch
    As part of the relaunch, the corporate websites were also designed and reconceptualized by brandtec in terms of target group approach and usability.

    Read our latest newsletter here
  • brandnews by brandtec
    brandtec and Coface, branch office in Germany, are joining forces once again:
    The agency is responsible for adapting the international brand positioning for the German market. All communication measures will be developed across all business lines. A strong brand through consistent brand perception with recognition value.
    We look forward to working with you and continuing our exciting projects!

    With a comprehensive, first-class international network, Coface (Compagnie Française d'Assurance pour le Commerce Extérieur) is one of the world's leading players in the field of credit insurance and risk management. Helping companies to grow sustainably – since 100 years.

    For guaranteed secure financial management, the risk management expert offers a wide range of services: from credit insurance, factoring and business information to debt collection.
  • brandnews by brandtec
    Commerz Real bündelt künftig internes wie externes Expertenwissen im Kommunikationstool Whitepaper. Die Umsetzung als interaktive PDFs ermöglicht eine intuitive und crossmediale Anwendung.

    Lesen Sie hier unseren aktuellen Newsletter
  • brandnews by brandtec
    Den Generationenwechsel der Zielgruppe im Blick sowie der Umzug im Frühjahr 2023 in moderne Büroräume sind der Anstoß, die Unternehmenswebsite in ihrer Ansprache und in ihrer Funktionalität zu erneuern.

    Lesen Sie hier unseren aktuellen Newsletter
  • brandnews by brandtec
    Was ist angesagt und zukunftsweisend bei der Umsetzung von Pflichtpublikationen?

    Lesen Sie hier unseren aktuellen Newsletter
  • brandnews by brandtec
    Das Internet der Dinge, datenintensive Prozesse, Menschen und Maschinen sind in stetem digitalem Austausch. Das braucht maximales Vertrauen über Unternehmensgrenzen hinweg, um auf sichere Weise miteinander zu kommunizieren.

    Lesen Sie hier unseren aktuellen Newsletter

    Hier geht es zum themenbezogenen Blogbeitrag
  • brandnews by brandtec
    Der Leser benötigt in einer bestimmten Situation eine Problemlösung? Diese Erwartung sollte ein Whitepaper erfüllen.

    Kooperation von brandtec und CURE Intelligence: Wie Unternehmen der Finanzwelt vom Know-how der beiden Agenturen profitieren

    Lesen Sie hier unseren aktuellen Newsletter
  • brandtec designs the program booklet
    First edition for the program booklet "Investment Highlights"!
    With this high-quality publication, the Fondskongress Trier can emphasize its individual and personal character.

    The 48-page magazine is not only a real added value for the organizer - but also for the participants and visitors.

    In addition to a program overview, "Spotlights" offer readers an insight into the investment strategy of the participating fund companies. Finally, numerous visual impressions as well as interesting technical articles make the magazine an absolute "must have"!

    Have a look. The program booklet 2022 can be requested by professional investors free of charge over the website
  • With the go-live on July 19, 2022, the website of CENTUP shows a successful redesign.
    brandtec revises the structure as well as the corporate design, whose elements are reflected in the interactive application.

    UX design for a comprehensible navigation and an attractive interface.
    CENTUP's own developed customer platform "TRADINGDESK" is the centerpiece of the company's business activities and is connected to the website as a login area. In addition to digital order placement, the TRADINGDESK offers investors clear transaction monitoring and a central document center.

    brandtec designs all screens in terms of usability and user experience, such as login area, buy and sell pages, overview screens, info screens as well as individual call-to-actions.
  • hausInvest makes its mark – not only as a future creator of sustainable living environments with building concepts of tomorrow.
    The new open-ended real estate fund presents itself in a new look and feel to match its 50th anniversary.
    A reason to celebrate – and we are joining the party with the current Annual Report 2021/22! The result is a fresh and modern layout that informs and brings hausInvest closer to investors.

    Congratulations hausInvest - keep on rocking!
  • Transformation sinnvoll nutzen
    Corporate Purpose – was ist das eigentlich? Im Prinzip ist es der Sinn und Zweck eines Unternehmens. Ein roter Faden, der sich durch die gesamte Unternehmensstruktur zieht und Antworten auf sämtliche Fragen gibt: Was ist unsere Aufgabe, Mission? Und wie erfüllen wir diese? Auch legt er fest, für welche Werte das Unternehmen steht – ein wichtiger Aspekt für bestehende, aber auch für künftige Mitarbeiter, die sich möglichst mit dem Corporate Purpose identifizieren möchten. Denn im besten Fall sind sie gekommen, um zu bleiben.

    Lesen Sie hier unseren aktuellen Blogbeitrag
  • Investing in the brand
    A well elaborated and stringent corporate design strengthens a brand in the long term!
    A suitable corporate design is essential for successful corporate communication. It defines the visual identity of the company, strengthens its positioning and thus increases visibility in the market segment.

    “Transporting the image that suits the congress”, is also the goal of Dirk Stöwer, the organiser of the FONDSKONGRESS TRIER. “This will allow us to build more partnerships with other asset managers in the future, attract more potential clients and focus on long-term success.”

    With the resulting aesthetics, the agency solves the challenge of creating a link to the initiator and the location of Trier while at the same time communicating that ‘certain something’ and ‘state of the art’.

    “Durability and flexibility in application are also important to us: one aspect of this is that the key visual and the components of the corporate design can also be used as a multimedia brand.” Marion Kläs, Creative Director brandtec

  • How companies in the financial world benefit from the cooperation between the two agencies brandtec and CURE Intelligence
    CURE Intelligence, based in Luxembourg, specialises in web and social media marketing and the associated data evaluation, because the "Intelligence" in the company’s name stands for the targeted analysis of data. The aim is to grasp the information the data contains in all its complexity and to obtain beneficial value from it.
    This service is now offered to its clients by brandtec, a communication agency based in Trier and Frankfurt/Main.

    Since 1998, brandtec has been helping companies in the financial world to position themselves in the market. With clear brand messages and surprising designs, they give banks and financial service providers a distinctive face – so for them to stand out from the competition.

    By cooperating with CURE Intelligence, brandtec expands its portfolio to include the important components of social media and data analytics. Thomas Rosner, Managing Partner at brandtec, sums up the customer benefits, “The expertise of brandtec and CURE Intelligence complement each other perfectly and pave the way for holistic brand management in the digital world”.

    Marco Feiten, Managing Director at CURE Intelligence agrees, “The past few months have been characterized by digital work and communication more than ever, which increased awareness for professional digital brand management”. He adds, “We have laid the foundation for a successful, long-term partnership”. Thomas Rosner takes a similar view, “With CURE, we have found a partner who shares our goals and values”.

    Customers will benefit from this cooperation. They can now rely on the combined expertise of two experienced companies pulling in the same direction.

  • Further development of an already strong and successful branding - Relaunch
    ifsam - one of the first B2B-only providers - has been one of the leading independent fund trading platforms in Europe since its foundation in 2001.

    "The goal of the new website is to present our services in a refreshingly modern way, providing visitors with an intuitive, user-friendly experience that highlights who we are and what we stand for." Jean-Luc Lanners, Managing Director ifsam

    brandtec designs the relaunch according to the standards of an optimal customer experience, combining both functionality and relevance; services are presented in a focused and approachable way.

    “The agency succeeds in digitally continuing the branding it has successfully implemented in the past and keeping the brand tangible.” Marion Kläs, Creative Director brandtec.

  • brandtec accompanies the marketing of the fund ESG Aktien Global
    The team of specialists at Nordlux Vermögensmanagement has successfully added an international equity fund to its range of in-house funds, which invests exclusively in sustainable companies. The Nordlux ESG Aktien Global was issued in February 2020 and was awarded the ESG label by LuxFLAG on 24.06.2020.

    brandtec accompanies the marketing of the fund with the design of the flyer and poster. In the course of this, the image booklet is also updated and a dedicated section is created for the important topic of sustainability.

    With over 2,000 clients and 40 employees, Nordlux Vermögensmanagement is one of the largest private asset managers for German-speaking clients in Luxembourg and brandtec is part of this success story.

  • Developing brands for products that are convincing in the long run - for brandtec, this is the right challenge.
    With its first innovative impact fund, Commerz Real is setting new standards in the field of sustainability. klimaVest is the first fund that enables private investors to make direct investments in real, sustainable material assets and to achieve a measurable positive ecological impact.

    The “klimaVest” brand, developed in a systematic naming process, clearly differentiates the company from its competitors. The modern brand design creates an independence whilst considering the already existing brand architecture.
    Emotional key visuals and consistent customer approach form an authentic brand personality with high recognition value.
    A project in which the agency was able to draw on the full range of its expertise and which we find lastingly inspiring.

  • brandtec is pleased to be able to design the hausInvest annual report for Commerz Real for the third year running, and to continue the design line.

    In the 2019/2020 business year, the focus for the hausInvest open-ended real estate fund will be on the acquisition of the so-called “Millennium Portfolio”. The top-class portfolio consists of 49 office, residential and retail properties in premium locations in German metropolitan areas.

  • Professional and strategic branding pays off. One of the most important benefits of a strong brand is trust. This is particularly relevant for the financial market.

    Professional and strategic branding pays off. One of the most important benefits of a strong brand is trust. This is particularly relevant for the financial market. Especially in the economic and business context, the trust of the customer is a fundamental basis for decision-making and essentially responsible for the success of the brand and the brand-leading company. 
    brandrock is dedicated to these and numerous other aspects of modern financial marketing. Regularly updated, you will find interesting guest articles, news, blog posts from the financial market in general and on the topics of marketing, branding, communication, digitalization and finance in particular. Always with the professional perspective of an insider and open eyes for everything that happens on the financial market.

  • brandtec designs the advertising launch of "PATRIZIA GrundInvest Helsinki"

    In consideration of persistently low interest rates and the partly turbulent developments on the stock markets, more and more people are opting for real estate investments when putting together their personal asset portfolio.

    PATRIZIA GrundInvest Helsinki offers an investment in a new, certified and modern office property with excellent transport connections. The investment property is located in the capital region of Helsinki – one of the fastest growing and economically strongest regions in Europe.

    brandtec creates the key visual as well as the product information in form of a brochure and expands the advertising messages with fund portrait, poster and banner.

  • brandtec is very pleased about the cooperation with H&A Global Investment Management GmbH (HAGIM), Frankfurt.

    To support the product launch of High Yield and Private Debt for institutional investors, the agency conceived and created Marketing measures with a corresponding trade fair presence. In addition to a catchy image world, which creates an exciting transfer of the topic, informative 4-pagers were realized. To draw attention to HAGIM and the new product range, such as the newly launched High Yield term fund “HAGIM Target 2025 – Euro High Yield”, attention-grabbing give-aways are used as door-openers.

    As a joint venture of Hauck & Aufhäuser Privatbankiers AG, the Taunus Group S.A. – the parent company of the Frankfurter Leben Group – and a subsidiary of Fosun International Limited, HAGIM offers tailor-made investment solutions. Thanks to its comprehensive expertise with more than 220 years of experience in portfolio management, Active Asset Management, through careful analysis, places the requirements of institutional and private investors and their framework conditions in the focus of the investment objective.

  • Continuing urbanization, demographic change and structural housing shortage ...
    Time for a pan-European residential real estate fund!
    With an attractive risk/return profile and diversification potential, the fund is aimed at knowledgeable or (semi-)professional investors.

    The key visual developed by brandtec and the elaborated USPs add the desired communication stringency to all sales materials. Information designs and an underlining visual world offer the target group the best possible insight into the investment strategy.

    brandtec creates the product information and extends the product campaign with a fund portrait, portfolio,
    presentation templates, exhibition stand and creative consulting tools.

  • For the second year in a row, brandtec is already designing the hausInvest annual report.

    The striking design follows on from the previous year and creates transparency with a high recognition value through clear lines.
    In addition to the clearly laid out set of figures, Commerz Real’s 2019 focus themes “Living Sustainability” and “Working 4.0” will also be highlighted.

    With over 800,000 investors and a fund volume of 15 billion euros, hausInvest is one of the largest open-ended real estate funds in Europe.

  • Relaunch of the website

    Strengthening the KENSTONE brand by increasing visibility

    brandtec, the branding and design agency specializing in the financial sector, and the digital full-service house comwrap are realizing a modern communication channel for one of Germany’s leading real estate valuation companies:

    The new website of the Commerzbank subsidiary presents itself in a contemporary design, with easing tools and improved usability.

    According to the wish “More than just a real estate valuer”, an online presence is created that paves the way for positioning the company as an industry trendsetter.
    Concept and design: brandtec GmbH

    Technical concept and implementation: comwrap GmbH

  • With its clearly structured design and striking colour coding, brandtec has created a fresh flagship for hausInvest with its real estate gallery.

    By assigning the secondary and tertiary colours for the types of use “office, shopping, hotel and hybrid”, they form a modern framework for staging the real estate highlights optimally.

  • Annual report 2018 abcfinance GmbH

    abcfinance pushed ahead with the digitisation of its own business processes and offerings as never before in the previous fiscal year.

    This year’s annual report deals with this topic both from an editorial and factual point of view. Not only do digital projects such as the Fintech-StartUp “abcfinlab GmbH”, which was founded jointly with the Werhahn Group, offer freedom for creativity, the agency also uses its creative freedom.

    Using collage technology, brandtec creates exciting chapter motifs that depict the subject of human beings and digitisation from an internal perspective. Right in line with the philosophy of abcfinance: Digital technology must serve people – not the other way around.

    This is also attested to by the award by Focus Money 2018, which voted abcfinance “Customer Favourite 2018”. brandtec says, “Congratulations”!

  • COMview launched - Commerz Real's new corporate blog continues the maxim "Digital Asset Manager".

    To accompany Commerz Real on its way to becoming a digital asset manager, brandtec created the corporate blog “COMview”.
    As an extension of the corporate website, the design continues the precise brand language and complements it with an urban visual world.

    The new external communication channel provides direct insights into the company. The employees themselves have their say: the texts of the platform are edited by them. “COMview” thus offers direct impressions of Commerz Real and gives the reader the possibility to experience the internally lived corporate culture. The technical implementation of the blog has been executed by comwrap GmbH.

  • brandtec to design a bold campaign for Commerz Real AG for the EXPO REAL 2018 which visualises the inseparable connection between the digital and real world by fusing people and real estate.

    This creates brand awareness and visitors are also guided to the EXPO. Using employees in the campaign motifs, CR position themselves at eye level and provide authentic insight into the company.

    By adapting the campaign to the image brochure, the website and implementing a mobile marketing campaign, brandtec can multiply this effect once again and the company’s experts can engage in dialogue.

  • brandtec to oversee the advertising launch for two new mutual funds established by PATRIZIA GrundInvest

    Founded in 2015, the subsidiary PATRIZIA GrundInvest offers private and professional investors the opportunity to participate in the performance of PATRIZIA’s closed-end real estate funds. Since then, seven retail funds with an investment volume of approx. EUR 420 million have already been placed.

    brandtec will develop a key visual and a selling story for new investment properties of the successful real estate company for the fourth time.

    The “PATRIZIA GrundInvest – Frankfurt / Hofheim” and “PATRIZIA GrundInvest – Smart Living” product information brochures lend a ‘face’ to two different investment properties and, in addition to offering figures for attractive yield prospects, also provide all-round informative and illustrative information on the investment properties.

  • For the first time, brandtec designed and implemented the print and online edition of the hausInvest annual report.

    With more than 800,000 Investors and 13.2 bn Euro fund volume hausInvest is one of Europes biggest open-ended real estate funds.

    The design concept brings the new US real estates into focus and provides an overview of current figures as well as a foresight.

    The online edition provides interesting information like specialist articles, interviews and a facts & figures movie which highlight the focus topics.

  • Rebranded!

    brandtec successfully completed the rebranding of the Nordea Fund Portraits.
    From the fourth quarter of 2017 the Fund Portraits of 29 sub-funds will appear in a new design.
  • After the strong web presence for Commerz Real, brandtec translated the modern design into print and took over the conception for the corporate brochure.

    The result is a brochure in a striking format and a pleasant feel that presents Commerz Real, its beliefs and its services – in an emotional, concise and informative manner.

    The personal character and the values Commerz Real embodies have been captured in quotes and pictures from the employee photo shoot planned and overseen by brandtec.

  • For the third year in succession brandtec designed the Performance Report for Hamburg Trust – the investment, asset and fund manager with expertise in real estate.

    The Performance Report 2016 focuses on the successful models of residential, office and shopping centre spaces. In addition, the entire team is introduced for the first time – a strong team with clear goals.

    The focus is thus on the core business and competencies as well as the experts behind it. The design developed and continued by brandtec underlines the Hamburg Trust brand identity.

  • A strong digital brand image for a strong brand

    A corporate website that focus on the Commerz Real brand. brandtec developed a strong concept with its own visual world.

    The design speaks the brand’s language, provides a clear structure and distinctness. Employees receive a special role in the visual language through the photo shoot, and the corporate culture is highlighted.

    Additional clarity is achieved by the completly reworked
    content, making this a powerful und successful project.

  • brandtec are pleased to welcome Commerz Real as the latest client in their portfolio and are looking forward to helping them reach their goals in the future. After a pitch process, Commerz Real decided on brandtec, the financial brand designers.
    Commerz Real, a member of the Commerzbank Group, represents 45 years of market experience and a managed volume of some EUR 32 billion. Comprehensive asset management know-how and extensive structuring expertise combine to provide a characteristic range of services comprised of asset-oriented fund products and individualized financing. The range of funds includes the open real estate fund hausInvest, institutional investment products as well as corporate investments in the CFB Invest brand with asset investments in the main segments of aircraft, renewable energies and real estate. As a leasing provider to the Commerzbank Group, Commerz Real also offers tailored real estate leasing concepts as well as individual financing for material assets such as real estate, big-ticket real estate and infrastructure projects.
  • “Real advice“- not only the claim but also self-image for Nordlux Asset Management, which they continue to use under their new company.

    In February the NORD/LB Vermögensmanagement Luxembourg S.A changed their company name due to a MBO in Nordlux Vermögensmanagement S.A.. brandtec supports the development of its long-term client with the namefinding as well as with the changeover of the corporate design.

  • Relaunch of corporate design and website of First Private Investment Management KAG mbH

    As an independent asset manager, FIRST PRIVATE have been offering continuity, transparency and reliability for 25 years, and possess the drive to make excellent investment strategies a little better each day.

    The Frankfurt-based asset management boutique now underlines this claim with its new appearance thanks to the brandtec agency’s expertise as „financial brand designers“; that went into the strategy, conception, creation and implementation of the company’s new image.

    The corporate design was given a modern and reduced design that is both clean and clear-cut, resulting in a quality, respectable yet at the same time personable image. A redesign of the company logo combines modernity with timelessness and a clear recognition value.

    Thanks to a comprehensive concept of moving images, the website continues with the modern, authentic and personable brand strategy.

  • brandtec develops an ad campaign and online banner for the DNB Asset Management.

    DNB Asset Management is a leading Scandinavian asset manager with world class products within Nordic asset classes and selected areas globally.

    brandtec develops an advert and online banner for the DNB Technology, a UCITS IV global equities long-only fund investing in the telecom, media and technology sectors. Moreover, the at the end of 2015 launched DNB SICAV High Yield receives its own key visual. brandtec visualized the diverse Scandinavian sectors in a product ad in selected trade press.

  • For the second time brandtec conceives the Performance Report 2015 for Hamburg Trust and continues the developed Look & Feel.

    Der Geschäftsbericht der Kapitalverwaltungsgesellschaft für Immobilienanlagen bezieht den neuen Trend der Verschmelzung aller Lebensbereiche auch konzeptionell mit ein. Ein Design, das klar, transparent und modern ist – wie Hamburg Trust selbst. Ein von brandtec begleitetes Mitarbeiter-Shooting und die Entwicklung einer neuen Bildwelt runden den aktuellen Performance Report ab.

  • The new corporate design was met with great excitement, including by brandtec who supported the MainFirst Bank AG also with implementing further marketing materials.

    These included creating a retail brochure and portfolio as well as realizing a range of folders through to designing a trade show display, among other things.

A word is worth a sentence. A picture is worth a word.